Rebranding

"Branding" is a word that I still associate with cattle.

We all know we're talking about public image, but IMO the term has gotten passe.

Today, however, I find myself having to do exactly that:

"Re-Branding" 

because I don't look like I go with my art!

  Like many artists, I work in several medias, styles and aesthetics. In order for all of them to have credibility or success, however, it's useful to have one over-all marketing approach. So this weekend I'm working on the whole presentation package. 

One common thread that runs throughout my work is " Intensity"; especially with color saturation and dramatic design. 

Other words might be " Joyful", "Eclectic" or "Colorful". 

But one thing is clear:

I need to wear something besides jeans and tee shirts to deal with the public.  ;^)